Digital marketing is part of conventional marketing which uses conventional advertising media like flyers, posters, magazine ads and other printed media and electronic media like computers, cell phones and other portable media and networks to advertise services and products. It is basically the new way of Internet advertising. It can be used by any type of business whether it is a small scale industry or a multinational company as the medium of advertisement. The medium can be anywhere from the newspaper, magazines, television, radio and even the Internet.
The online marketing can be categorized into various channels, which are most popular among them being search engine marketing, display advertising, social media marketing and video marketing. Search engine marketing is one of the most effective channels of promotion as it enables you to target a larger audience more effectively. It is a process where you can create and develop a website for your product or service and promote it in all the popular search engines like Google, Yahoo and Bing. You can also use this channel to sell your products or services indirectly through your e-mail list.
Display advertising allows marketers to display their advertisements on the television screens of the living rooms and bedrooms of potential customers. This helps them to gain immediate exposure by making their product or service available to a wider segment of people. Social media marketing provides an easy method to attract visitors to your site by posting information about your products and services on social networking sites like Facebook and Twitter. Video marketing allows you to make short promotional videos to promote your products and services directly to potential customers.