Online Marketing is an emerging discipline to measure and improve customer interactions. Measurement includes the collection of data to inform and guide future business activities. Growth in Online Marketing has created new challenges and opportunities for small and mid-sized businesses to compete with large companies on the Internet. Traditional marketing practices have been greatly impacted by Online Marketing and the Internet, such as lead generation, direct mail, online advertising, and search engine optimization. Online Marketing has the ability to reach people who previously would not have considered trying their hand at marketing.
Digital Marketing is the part of online marketing, which uses digital and web-based technologies like mobile phones, desktop computers and various other electronic media and platforms for marketing purposes. It can be utilized to reach people who are using the Internet and is often referred to as Web Marketing. Traditional marketing practices are now being replaced by the Internet and various online marketing channels and strategies. Marketing channels include search engine optimization, social media, content publishing, video creation, content management, and mobile apps. The Internet is a very powerful tool for businesses that wish to market effectively. Online Marketing helps businesses to:
There are various Online Marketing channels. The most popular of these are search engine optimization, content publishing, content management, video creation, video distribution, social media, and television advertising. Search engine optimization is a vital element of online marketing. It helps websites to get more traffic from search engines thereby generating more revenue. Content publishing channels helps in providing a platform for advertisers to publish short ads and create backlinks to their websites.