Digital marketing is the part of advertising which uses internet and digital technologies like desktop computers, hand held devices and various other electronic media and networking platforms to market goods and services. It includes different aspects of online marketing like search engine optimization, pay per click management, banner ads, emails, content creation, social media marketing, blogs etc. In fact it is very much similar to the traditional forms of advertising but on a bigger scale. Digital marketing is an effective means of raising brand awareness and creating customer loyalty through value-based exchanges. Digital marketing is now a big part of the Advertising community, which is also evolving rapidly.
The major part of Digital marketing deals with the interactive channels, which are rapidly becoming popular in the advertising community. These interactive channels are the latest trend in advertising on the web and they are used by a lot of Internet businesses, as they help you reach out to more customers and give you a better opportunity to sell your products and services. There are various types of channels, which can be used for the purpose of Online marketing, like publishing blogs on the Internet, publishing video and audio files on the Internet, sending mass email campaigns, providing live chat facilities on the Internet, and many more. The interactive channels provide the perfect platform for Internet based advertising.
However, these new online marketing channels carry all the responsibilities related to traditional marketing channels. They still have to create brand awareness about their products and services and create an extensive customer base for them. Also, they still have to follow all the norms and regulations of the Advertising Networks, like the Acceptable Content Policy, duplicate content policy, and others. There are a number of tools used for Online marketing, like Pay per Click, banner ads, and paid inclusion. However, the most important thing about Online marketing is its huge potential to generate a lot of revenue. Online businesses stand to make much more money through Online marketing campaigns, as compared to their traditional marketing campaigns.